If you look at the samples of car dealer TV commercials on our website, you’ll see that they are loaded with factory running footage. This is OK when describing the vehicle, but we recommend that you eliminate running footage on your offer screens. Why? Because at that point it’s not about the car. It’s about focusing on the offer that you want your customer to react to and take action on. Why take a chance on distracting the viewer from the very thing that could put them over the edge?