Branding, the Denny Crane Way
From 2004-2010, one of the most popular TV shows was Boston Legal. Denny Crane, played by William Shatner, was a 70-something, very accomplished lawyer. And he knew it. He had [...]
RECENT ARTICLES
6-Second Ads Are Gaining Popularity
Wait, what? A six second ad? Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer. I have way too much to say. Six seconds isn't nearly [...]
Auto Dealer Advertising: The Age of the Customer
“The Age of the Customer.” It’s kinda sad that auto dealer advertising hasn’t always been about the customer, but it’s true. In his Driving Sales article Meeting Demands in the [...]
