From 2004-2010, one of the most popular TV shows was Boston Legal. Denny Crane, played by William Shatner, was a 70-something, very accomplished lawyer. And he knew it. He had [...]
Wait, what? A six second ad? Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer. I have way too much to say. Six seconds isn't [...]
“The Age of the Customer.” It’s kinda sad that auto dealer advertising hasn’t always been about the customer, but it’s true. In his Driving Sales article Meeting Demands in the [...]
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