The Power of Video
in Automotive Advertising

The 5 Ways Video Will
Supercharge Your Marketing

Video marketing is the most powerful and effective way
to attract new car shoppers and grow your dealership.

All of us in the auto retail industry are full of passion.  Dealers, you can attract more customers by letting it show through the power of video.

We're not just talking about TV commercials.  Strategic, very well-thought out explainer videos, pre-roll videos, and video content for social media will break down the barriers between the dealership and shoppers.

If you only tell your story through text on a page, you’re leaving a lot of opportunity on the table.

But when you use video, you’ll be pouring fuel on the fire.  Your passion will be burning on full display and people will truly catch the vision of how your dealership is the one they can trust.  

There are 5 huge benefits to video, and you need them all to drive more traffic to your store. 

 

video gets attention

Video Benefit #1:  Attention.

There’s more automotive marketing noise out there than ever.  People have conditioned their brains to only let in what’s relevant to them.

No matter what form of advertising you do, gaining your customers’ attention should always be your #1 priority.  But with all the ad clutter out there, you need a secret weapon to break through.   

Video is the form of communication your customers will pay attention to:  

  • People are 4x more likely to watch a video than read text (Animoto)
  • 59% of executives would rather watch a video than read text (Wordstream)
  • People spend 2.6x more time on web pages with video than without (Wistia) 
  • Adding video thumbnails to your e-mails can increase click rates by 300% (HubSpot)
  • Place a video on your landing page and conversion rates can increase by 80% (HubSpot)

Don’t let your marketing fade into the chaotic background of modern marketing.  Use video so your message will be seen and heard.

video marketing conveys emotion

Video Benefit #2:  Emotion.

You've seen it thousands of times at your store:  car shoppers make buying decisions based on emotion, then justify them with logic.  

Video is the best tool to really rev up the emotion.  When you combine sight and sound, you’re creating the feelings humans crave:  the need to be comforted, connected, inspired, and excited. The need to feel good, secure, confident, and knowledgeable. 

Video is the only form of marketing that can connect with other people through their facial expressions, body language, and voice.  Video marketing is the best way to truly get a sense of another person’s passion, excitement, and character.  

Video conveys so much more than words on a page ever could.

So if you want car shoppers to choose your dealership, crank up the emotion using video.  You’ll make a connection with them that makes you irresistible.

video creates a connection with people and brings you more customers

Video Benefit #3:  Connection.

Consumers, especially car shoppers, need to feel like you understand them, so they can trust you.  Before they'll spend their hard-earned money, they need to feel a connection with you.

Video conveys empathy and understanding in car dealer advertising like no other form of marketing.  

When you tell your story in video, you become “real.”  Video is the quickest way to tear down the walls that exist between customer and dealership.  This is the best way to create a bond between you and your customer.  

Use video to connect with the hearts and minds of your prospects.  And their pocketbooks won’t be far behind.

video allows you to explain your company better than text

Video Benefit #4:  Explanation

Video gives you the ability to clearly explain even the most complex parts of buying a car.  And since transparency is the name of the game with today's car buyer, you need to be as crystal clear as possible. 

Plus, it’s easier on your customer, because to them watching a video is easier and more fun than reading endless web pages full of text.

65% of people are visual learners, and 30% are auditory learners.  Video has you covered with both visuals and sound, giving your audience exactly what they need to understand about what you offer and how they can get it.  

Video has now become the preferred method of learning across all generations.  How many times have you visited YouTube to learn how to do or fix something?  That's the power of video--and as a dealership, you need to put it to work for you too.

video motivates people to act

Video Benefit #5:  Motivation

Video generates excitement and motivates car shoppers to take action.  Text alone just can’t do that.  

Only video can convey your passion.  It allows you to bring the  energy needed for customers to really take notice and engage.  You can paint a vivid picture of how their lives will improve if they buy this car from you, now. 

And, you can show them why not buying a car from you will be a big mistake.  

What action do you want your customers to take?  Video marketing’s combination of motion and sound is the best tool to give them the motivation to do it now.

5 ways video supercharges your marketing

Video will supercharge your marketing.

Attention, emotion, connection, explanation, and motivation.  These are the five crucial components all car dealer advertising and marketing must have.

Video is the only form of marketing that can deliver it ALL. 

Want to learn more about how video can juice up your dealership's marketing plan?  Schedule a call right now for a no-obligation video marketing strategy session. 

increase car dealership sales with video

Dominate your market with
commercials and videos
that get attention and get customers.

Contact us for a fast, 10-minute
creative evaluation and
no-obligation price quote.

or call us:  (800) 951-4005