Television advertising is still one of the strongest ways for auto dealerships to build their brands at scale. It can raise top of mind awareness so your stores are at the top of shoppers' lists even before they're in the market.
For many dealerships though, TV advertising doesn’t fit in the budget anymore or they're looking for new ways to reach in-market shoppers.
Video is one of the most powerful ways to do this. And that’s where Online Video Advertising--or Video Pre-roll as it’s also known--comes in.
There are 3 very compelling reasons why auto dealerships big and small should consider adding Online Video Advertising to their marketing plans.
Traditional advertising allows you to reach a lot of people, but only a very small percentage of people are actually in the market for a car at any given time. So, dealers need a way to only reach those people.
With data from leading providers like Oracle, TransUnion, and many others, we’re able to target in-market shoppers who are looking for your brands, competitive makes, or even specific used cars. You can put this data to work by targeting every person who visits your website, performs a Google search, as well as the most qualified customers based on ownership, shopping, and credit card data.
We place your video ads in front of the most relevant shoppers at just the right time, in the right context, with the right message.
This reduces waste and maximizes every dollar you spend.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”
John Wanamaker uttered those words 100 years ago, and no doubt you’ve thought it too. But when you put video pre-roll advertising to work at your dealerships, you don't have to wonder anymore.
We’re now able to show you which video ads were the most effective. We can show you which creative messages your customers are most likely to respond to in the future. From there you’ll build momentum and a library of intelligent video assets that will pay off for a long time.
And here’s where it gets really good. We can measure the people who saw your ad but didn’t click on it, yet still visited your website some time later.
Now that’s some powerful attribution. And advertising intelligence.
Car dealership advertising budgets are tight. So, you’re looking for a solution to deliver better results for less investment. It sounds impossible, but it’s not.
With a CPM that’s a fraction of television and cable, Dealer Creative's Online Video Advertising program is able to deliver a higher frequency at a significantly lower cost.
And don’t forget: the shoppers we’re targeting are in-market and highly qualified. When you eliminate the waste, you’re getting so much more for a whole lot less.
We place a very targeted
media buy based on
the latest shopper data.
We work with you to
create online video ads
that customers engage with.
We show you the results
then refine and perfect
based on customer response.
Online Video Advertising is the newest and most efficient way for auto dealers and dealer groups of all sizes to drive traffic using the power of video.
If you love the idea of video advertising, but don’t want to spend too much or feel like you’re shooting in the dark, then contact us to discover more about the precision of Online Video Advertising. You’ll attract more qualified, in-market shoppers with a much smaller budget.