“Your relationship with the customer starts in your marketing.”
– Jeff Hayes
CEO & Creative Director
Not many video production companies and ad agencies will even consider working in automotive. But we can totally relate to auto dealers' passion, their fast pace, and their constant pursuit of success.
Dealer Creative strives for auto dealer advertising excellence every day. You're spending hard-earned money on advertising, so your agency or production company had better give you above average work. Why make the media investment then blow it by airing ads with no strategy and lousy quality?
We know all this should go without saying, but just turn on the TV or radio in any city in North America. Most of the worst advertising you'll find is from car dealerships. Somebody paid for that. Sadly, it was a car dealership.
One of our goals is to help change the auto dealer stereotype. We know that's a tall order, but we try to do our part by creating commercials and videos that give your customers a very favorable first impression of your dealership.
We always say that your relationship with your customer starts in your marketing, not on the lot or in your showroom. We're here to help you get off on the right foot with them so you can sell more cars.
Over the past couple of decades, Dealer Creative (and our sister company Capstone Video) have created over 22,000 attention-getting, high-impact car dealer TV commercials, radio commercials, pre-roll videos, and explainer videos. The result? More and more car dealerships are seeing short and long term success using a professional, believable presentation.
If the sales manager wants to dress up like a clown and ride an inflatable pink elephant on the roof of the dealership for 30 seconds, go right ahead. But fewer and fewer people react positively to that kind of advertising. They might laugh, but they're laughing at him, not with him.
Those obnoxious car dealer spots are on the way out. Today's consumers want to trust and believe in the companies they do business with. They demand authenticity and transparency. Especially auto dealers. Customers are already suspicious of you. Don't make it worse!
Credibility is the name of the game in auto dealer advertising creative. So that's why Dealer Creative’s proven formula is on the cutting edge. Our auto dealer TV commercials, radio commercials, and pre-roll videos build your dealership’s reputation while still grabbing the audience's attention and motivating them to take action.
The top auto dealer groups in America prioritize professionalism in their ads. But that doesn't have to mean soft or sleepy. It just means car dealers don't have to do crazy ads to be successful.
Why are standup comedians funny? Usually, it’s because they’re telling the truth. We laugh at what comedians say because deep down, it resonates with us.
The same can be said about the truth in relationships, the truth in the media, and the truth in the Bible. You know, that you know, when what you’re hearing is the truth. Humans are wired to respond positively to what is true, but our BS meters go through the roof when someone’s trying to pull one over on us.
So while Dealer Creative's TV commercials, radio spots, and video pre-roll ads can be high-energy and passionate, we also encourage our dealers to be as positive, straightforward, and truthful as possible. We’re all for auto dealer sales events, but not crazy, hyped-up car dealer advertising… which could cause suspicion with car shoppers.
Get off on the right foot with your customers. We’ll help you build trust from the first second of your commercial.
“…and the truth will set you free.” – John 8:32