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Advertising

RECENT ARTICLES

6-Second Ads Are Gaining Popularity

Wait, what?  A six second ad?  Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer.  I have way too much to say.  Six seconds isn't [...]

Does Traditional Advertising Still Work?

After hosting four Digital Dealer workshops and speaking at a handful of state dealer association meetings this year, one common question has emerged:  does traditional [...]

Auto Dealer Advertising: The Age of the Customer

“The Age of the Customer.”  It’s kinda sad that auto dealer advertising hasn’t always been about the customer, but it’s true. In his Driving Sales article Meeting Demands in the [...]

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