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RECENT ARTICLES

Online Virtual Test Drives Offer Everything Except for the New Car Smell

According to a Google research study, online video was the top ad format for driving brand consideration, and over 50% of auto shoppers watch 30 minutes or more of online videos [...]

Addicted to Running Footage

If you look at the samples of car dealer TV commercials on our website, you’ll see that they are loaded with factory running footage. This is OK when describing the vehicle, but [...]

Auto Dealer Branding Dilemma

If you have the time and money to create and air branding commercials, then go for it. But most car dealers don’t have that kind of advertising budget. So what should you do to [...]

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Dealer Creative is the auto dealer video marketing & production division of Capstone Video Marketing
in Raleigh, North Carolina and Atlanta, Georgia, serving auto dealerships throughout the USA and Canada.

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