6-Second Ads Are Gaining Popularity
Wait, what? A six second ad? Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer. I have way too much to say. Six seconds isn't nearly [...]
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The Truth About Viral Video
As a creative and production company, we’re sometimes asked to create a "viral video." But the truth is that “viral videos” are usually happy surprises that were not planned to [...]
Likeability Matters in Auto Dealer Commercials
Over the decades, auto dealer advertising on TV and radio has primarily been about getting attention and creating a sense of urgency--at any cost, including likeability. Many [...]
