Auto Dealer Advertising: The Age of the Customer

“The Age of the Customer.”  It’s kinda sad that auto dealer advertising hasn’t always been about the customer, but it’s true. In his Driving Sales article Meeting Demands in the [...]

The Truth About Viral Video

As a creative and production company, we’re sometimes asked to create a "viral video." But the truth is that “viral videos” are usually happy surprises that were not planned to [...]

Radio Advertising for Car Dealers versus Pay-Per-Click

There's no doubt that "digital" or online advertising for car dealers is essential, but it seems that's all everybody talks about anymore... and they certainly never mention [...]

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