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There Are 2 Kinds of Customers. Does Your Car Dealership Know How to Advertise to BOTH of Them?
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There Are 2 Kinds of Customers. Does Your Car Dealership Know How to Advertise to BOTH of Them?

There Are 2 Kinds of Customers. Does Your Car Dealership Know How to Advertise to BOTH of Them?

Here in our neck of the woods in the Triangle Region of North Carolina, the name Roy Williams is synonymous with college basketball success and class. But there's another Roy [...]

Are Millennials Disrupting the Auto Industry?
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Are Millennials Disrupting the Auto Industry?

Are Millennials Disrupting the Auto Industry?

Those crazy millennials... we hear about them, we talk about them, and we're on a never-ending quest to unlock the mysterious vault that contains them. Last week we talked about [...]

To Skip or Not to Skip

The TrueView skippable ad format introduced a new question for advertisers: who chooses to watch an ad when they're given the choice to skip? Giving consumers the ability to [...]

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