6-Second Ads Are Gaining Popularity
Wait, what? A six second ad? Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer. I have way too much to say. Six seconds isn't nearly [...]
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Does Traditional Advertising Still Work?
After hosting four Digital Dealer workshops and speaking at a handful of state dealer association meetings this year, one common question has emerged: does traditional [...]
Radio Advertising for Car Dealers versus Pay-Per-Click
There's no doubt that "digital" or online advertising for car dealers is essential, but it seems that's all everybody talks about anymore... and they certainly never mention [...]
