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6-Second Ads Are Gaining Popularity

Wait, what?  A six second ad?  Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer.  I have way too much to say.  Six seconds isn't [...]

Television Advertising: Has It Died?

We're continuing our scrutiny of television advertising and its effectiveness in today's digital world.  Some people say it's lost its sizzle thanks to digital and cord-cutters. [...]

TV Advertising Remains Huge Sales Motivator for Car Buyers, Even in Digital Era

Thinking about abandoning TV advertising and shifting your ad budget over to digital?  Well, be sure you read this article to the end.  The eyeballs may not be where the experts [...]

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