Likeability Matters in Auto Dealer Commercials
Over the decades, auto dealer advertising on TV and radio has primarily been about getting attention and creating a sense of urgency--at any cost, including likeability. Many [...]
Over the decades, auto dealer advertising on TV and radio has primarily been about getting attention and creating a sense of urgency--at any cost, including likeability. Many [...]
Here in our neck of the woods in the Triangle Region of North Carolina, the name Roy Williams is synonymous with college basketball success and class. But there's another Roy [...]
Those crazy millennials... we hear about them, we talk about them, and we're on a never-ending quest to unlock the mysterious vault that contains them. Last week we talked about [...]
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