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Television

RECENT ARTICLES

Does Traditional Advertising Still Work?

After hosting four Digital Dealer workshops and speaking at a handful of state dealer association meetings this year, one common question has emerged:  does traditional [...]

Radio Advertising for Car Dealers versus Pay-Per-Click

There's no doubt that "digital" or online advertising for car dealers is essential, but it seems that's all everybody talks about anymore... and they certainly never mention [...]

Television Advertising: Has It Died?

We're continuing our scrutiny of television advertising and its effectiveness in today's digital world.  Some people say it's lost its sizzle thanks to digital and cord-cutters. [...]

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