Does Traditional Advertising Still Work?
After hosting four Digital Dealer workshops and speaking at a handful of state dealer association meetings this year, one common question has emerged: does traditional [...]
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Radio Advertising for Car Dealers versus Pay-Per-Click
There's no doubt that "digital" or online advertising for car dealers is essential, but it seems that's all everybody talks about anymore... and they certainly never mention [...]
Television Advertising: Has It Died?
We're continuing our scrutiny of television advertising and its effectiveness in today's digital world. Some people say it's lost its sizzle thanks to digital and cord-cutters. [...]
