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Branding, the Denny Crane Way

From 2004-2010, one of the most popular TV shows was Boston Legal. Denny Crane, played by William Shatner, was a 70-something, very accomplished lawyer. And he knew it. He had [...]

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Wait, what? A six second ad? Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer. I have way too much to say. Six seconds isn't nearly [...]

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After hosting four Digital Dealer workshops and speaking at a handful of state dealer association meetings this year, one common question has emerged: does traditional [...]

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