Branding, the Denny Crane Way

From 2004-2010, one of the most popular TV shows was Boston Legal.  Denny Crane, played by William Shatner, was a 70-something, very accomplished lawyer.  And he knew it. He had [...]

6-Second Ads Are Gaining Popularity

Wait, what?  A six second ad?  Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer.  I have way too much to say.  Six seconds isn't [...]

Does Traditional Advertising Still Work?

After hosting four Digital Dealer workshops and speaking at a handful of state dealer association meetings this year, one common question has emerged:  does traditional [...]

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