SPEAK THE TRUTH
Why are standup comedians funny? Usually, it’s because they’re telling the truth. We laugh at what comedians say because deep down, it resonates with us.
The same can be said about the truth in relationships, the truth in the media, and the truth in the Bible. You know, that you know, when what you’re hearing or reading is the truth. Humans are wired to respond positively to what is true, but our BS meters go through the roof when someone’s trying to pull one over on us.
So while Dealer Creative’s TV commercials, radio spots, and video pre-roll ads can be high-energy and passionate, we also encourage our dealers to be as positive, straightforward, and truthful as possible. We’re all for auto dealer sales events, but not the crazy, hyped-up car dealer advertising… which could cause suspicion with your potential customers.
Get off on the right foot with your customers. We’ll help you build trust with them from the first second of your commercial.
“…and the truth will set you free.” – John 8:32