6-Second Ads Are Gaining Popularity
Wait, what? A six second ad? Yes, it's a reality, both on TV and as YouTube pre-roll. But wait a minute, I'm a car dealer. I have way too much to say. Six seconds isn't [...]
Auto Dealer Advertising: The Age of the Customer
“The Age of the Customer.” It’s kinda sad that auto dealer advertising hasn’t always been about the customer, but it’s true. In his Driving Sales article Meeting Demands in the Age of the Customer, Mo [...]
On Trust: The Value of the Emotional Buyer
Auto dealers are always looking for that silver bullet: what edge can I get on my competition to drive more traffic and increase market share? The 2017 AMCI Inside Trusted Automotive Brand StudySM Report shows that [...]