To Skip or Not to Skip
The TrueView skippable ad format introduced a new question for advertisers: who chooses to watch an ad when they're given the choice to skip? Giving consumers the ability to skip after just five seconds makes [...]
The TrueView skippable ad format introduced a new question for advertisers: who chooses to watch an ad when they're given the choice to skip? Giving consumers the ability to skip after just five seconds makes [...]